{"id":1911,"date":"2024-03-28T12:28:17","date_gmt":"2024-03-28T12:28:17","guid":{"rendered":"https:\/\/boardgamewire.com\/?p=1911"},"modified":"2024-03-28T12:28:18","modified_gmt":"2024-03-28T12:28:18","slug":"embracer-group-commits-to-asmodees-future-as-restructuring-program-ends","status":"publish","type":"post","link":"https:\/\/boardgamewire.com\/index.php\/2024\/03\/28\/embracer-group-commits-to-asmodees-future-as-restructuring-program-ends\/","title":{"rendered":"Embracer Group commits to Asmodee&#8217;s future as restructuring program ends"},"content":{"rendered":"\n<p>The CEO of Asmodee\u2019s troubled corporate owner Embracer Group has praised the tabletop giant as &#8220;one of the absolute most important businesses we have&#8221;, as the parent company prepares to end a severe restructuring process which has seen it lay off about 1,400 people.<\/p>\n\n\n\n<p>Asmodee\u00a0<a href=\"https:\/\/boardgamewire.com\/index.php\/2023\/11\/21\/restructuring-has-started-at-asmodee-as-owner-embracer-group-battles-to-cut-1-4bn-debt-pile\/\">avoided large-scale job losses<\/a> during the process, with numbers released last month showing its internal headcount fallen by just 82, to 2,500 people, since Embracer\u00a0<a href=\"https:\/\/boardgamewire.com\/index.php\/2023\/06\/13\/asmodee-owner-embracer-group-to-make-layoffs-to-help-tackle-1-5bn-debt-pile\/\">began restructuring last summer<\/a>.<\/p>\n\n\n\n<p>Embracer was primarily a video games-focused business before buying Asmodee in a \u20ac2.75bn deal in 2021, as part of a years-long acquisition which also included the buyouts of Middle Earth Enterprises, Dark Horse Comics and a string of other video game studios.<\/p>\n\n\n\n<p>But the tabletop business became Embracer\u2019s biggest earner last year after overtaking its PC and Console Games segment for net sales &#8211; and has only gained in importance through the restructure, with Embracer divesting a pair of big-name video game studios since and shuttering several more.<\/p>\n\n\n\n<p>Embracer sold Saber Interactive last month in a $247m deal, and just announced the $460m sale of Borderlands publisher Gearbox Interactive to Take-Two Entertainment &#8211; divestments Embracer CEO Lars Wingefors said marked the end of its &#8220;structured divestment process&#8221;, with the wider restructuring of the company due to finish at the end of this month.<\/p>\n\n\n\n<p>Asmodee\u2019s future as part of Embracer was unclear throughout the process given that several &#8220;large divestments&#8221; were trailed by the company &#8211; with <a href=\"https:\/\/boardgamewire.com\/index.php\/2024\/02\/15\/asmodee-shines-while-owner-embracer-group-continues-large-scale-cost-cutting\/\">the tabletop group&#8217;s strong performance<\/a> potentially putting it in the shop window as Embracer attempted to pay down a $1.4bn debt pile.<\/p>\n\n\n\n<p>But Wingefors said in this morning&#8217;s webcast detailing the Gearbox sale that &#8220;Asmodee is one of the absolute most important businesses we have within the group, and I&#8217;m very keen to support them&#8221;.<\/p>\n\n\n\n<p>He said, &#8220;I&#8217;m super excited about all the companies and people and IPs and businesses that we have remaining within Embracer&#8230; we are so much more than a PC and console business: tabletop, mobile, the licensing business, Lord of the Rings &#8211; that creates significant cash flows or stability into the group.&#8221;<\/p>\n\n\n\n<p>Wingefors said Embracer had received weekly approaches from companies interested in buying some of the group&#8217;s assets, but added, &#8220;I&#8217;ve been very clear that they are not for sale, because they are a very important part for the group and for the shareholders of the group going forward.<\/p>\n\n\n\n<p>&#8220;So that&#8217;s why we&#8217;re taking the more difficult route to actually divest businesses that have a negative cash flow, which are more difficult transactions, but makes the remaining part of Embracer more cash flow generative with a more clear-focused strategy into the future.&#8221;<\/p>\n\n\n\n<p>Wingefors said that despite ending the restructure it was &#8220;way too early to start talking about restarting the M&amp;A engines again&#8221;, instead saying the company would focus on utilising the assets it has in the group and <a href=\"https:\/\/boardgamewire.com\/index.php\/2023\/06\/21\/troubled-embracer-group-using-asmodee-ips-for-more-than-20-in-development-video-games\/\">exploring how they can work together<\/a>.<\/p>\n\n\n\n<p>He also praised Asmodee&#8217;s recent release of trading card game Star Wars: Unlimited, which design studio Fantasy Flight Games <a href=\"https:\/\/twitter.com\/UnlimitedFFG\/status\/1770451166779822488?\">revealed had exceeded the sales of any game it had ever released in just its first week<\/a>.<\/p>\n\n\n\n<p>That success has breeded stock problems, however, causing FFG to activate a distribution plan in case of overperformance, which will see stock released in waves in an attemp to ensure a steady flow of card availability and support the organisation of draft and sealed events.<\/p>\n\n\n\n<p>Asmodee distributes trading card games such as Pokemon, Magic, Yu-Gi-Oh!, as well as publishing board games under 22 subsidiaries including Catan Studio, Days of Wonder, Fantasy Flight Games, Lookout Games and Z-Men Games.<\/p>\n\n\n\n<p>Its biggest IPs include Ticket to Ride, Catan, Splendor, 7 Wonders, Azul, Exploding Kittens, Dobble\/Spot It! and Star Wars: Legion.<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background wp-element-button\" href=\"https:\/\/buttondown.com\/boardgamewire\" style=\"background-color:#f6bf00\">For more stories like this direct to your email inbox, click here to sign up for BoardGameWire&#8217;s free email newsletter. \n\nAnd if you&#8217;ve found our reporting interesting or useful, please consider a paid subscription to help support our journalism!<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The CEO of Asmodee\u2019s troubled corporate owner Embracer Group has praised the tabletop giant as &#8220;one of the absolute most important businesses we have&#8221;, as the parent company prepares to end a severe restructuring process which has seen it lay off about 1,400 people.<\/p>\n","protected":false},"author":1,"featured_media":1087,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[97,6,136,696,846,844,487,206,845,505],"class_list":["post-1911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-asmodee","tag-board-game","tag-embracer-group","tag-fantasy-flight-games","tag-gearbox-interactive","tag-job-cut","tag-lars-wingefors","tag-restructuring","tag-saber-interactive","tag-sale"],"blocksy_meta":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/boardgamewire.com\/index.php\/wp-json\/wp\/v2\/posts\/1911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boardgamewire.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boardgamewire.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boardgamewire.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/boardgamewire.com\/index.php\/wp-json\/wp\/v2\/comments?post=1911"}],"version-history":[{"count":3,"href":"https:\/\/boardgamewire.com\/index.php\/wp-json\/wp\/v2\/posts\/1911\/revisions"}],"predecessor-version":[{"id":1914,"href":"https:\/\/boardgamewire.com\/index.php\/wp-json\/wp\/v2\/posts\/1911\/revisions\/1914"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boardgamewire.com\/index.php\/wp-json\/wp\/v2\/media\/1087"}],"wp:attachment":[{"href":"https:\/\/boardgamewire.com\/index.php\/wp-json\/wp\/v2\/media?parent=1911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boardgamewire.com\/index.php\/wp-json\/wp\/v2\/categories?post=1911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boardgamewire.com\/index.php\/wp-json\/wp\/v2\/tags?post=1911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}