The dice and card-focused combat game has become a crowdfunding heavyweight following its original $180,000 Kickstarter project<\/a> from Mind Bottling Games in 2018, going on to raise almost $13m across a string of subsequent campaigns.<\/p>\n\n\n\n Those crowdfunds have included lucrative Marvel tie-ins, with the company raising $2.1m for its first Marvel Dice Throne campaign<\/a> in 2021 and almost $4.3m for an X-Men, Deadpool and co-op experience Kickstarter<\/a> in 2023.<\/p>\n\n\n\n Universal said the exclusive distribution deal “marks a significant step in supporting Dice Throne\u2019s expanding presence in retail stores, especially as the brand continues to grow its Organized Play program and introduce new product formats designed to increase accessibility and drive community engagement”.<\/p>\n\n\n\n Dice Throne\u2019s Organized Play program is designed to help stores build consistent communities and host recurring events, with kits on offer including promo items, prize support and products needed to run casual or competitive play.<\/p>\n\n\n\n The publisher has also recently introduced a new single hero pack format, with the aim of offering a lower entry point for new players and flexibility for collectors and Organized Play participants. <\/p>\n\n\n\n Dice Throne CEO Casey Sershon, who took on the top role at the company at the start of last year, said, “We are excited to partner with Universal Distribution as our exclusive distributor in the US and Canada.<\/p>\n\n\n\n “Their expertise and strong retail network will help bring Dice Throne to even more players across North America.”<\/p>\n\n\n\n![\"\"](\"https:\/\/boardgamewire.com\/wp-content\/uploads\/2026\/02\/Dice-Throne-X-Men-\u2022-Marvel-Missions-Co-op-\u2022-Deadpool-by-Dice-Throne-\u2014-Kickstarter-02-26-2026_12_49_PM.jpg\")