{"id":6562,"date":"2026-06-01T16:25:32","date_gmt":"2026-06-01T15:25:32","guid":{"rendered":"https:\/\/boardgamewire.com\/?p=6562"},"modified":"2026-06-01T16:25:42","modified_gmt":"2026-06-01T15:25:42","slug":"uk-games-expo-soars-past-51000-attendees-show-more-than-doubles-pre-pandemic-record","status":"publish","type":"post","link":"https:\/\/boardgamewire.com\/index.php\/2026\/06\/01\/uk-games-expo-soars-past-51000-attendees-show-more-than-doubles-pre-pandemic-record\/","title":{"rendered":"UK Games Expo soars past 51,000 attendees, show more than doubles pre-pandemic record"},"content":{"rendered":"\n

The UK Games Expo<\/a> has continued its meteoric growth into one of the world’s largest tabletop gaming conventions, after more than 51,000 people descended on Birmingham’s NEC for the show’s 20th anniversary.<\/p>\n\n\n\n

That turnout is more than double UKGE<\/a>‘s pre-pandemic record for unique visitors, and saw overall footfall reach almost 88,000 across the three-day show, which ended yesterday.<\/p>\n\n\n\n

The surging visitor numbers – up 64% in just three years<\/a> – mean UKGE is now pushing steadily towards the 70,000-plus attendance recorded by giant US tabletop convention Gen Con<\/a> each year since 2023, and is more than two and a half times larger than last year’s Origins Game Fair.<\/p>\n\n\n\n

UKGE has already well surpassed Gen Con in terms of trade hall size<\/a>, with the British event now spanning about 44,000 sq m – making it about 40% bigger than Gen Con’s trade hall area at its show last year<\/a>. <\/p>\n\n\n\n

Around 900 exhibitors pitched their booths at this year’s UKGE – including 75 first-time exhibitors – compared to 575 at Gen Con last year<\/a>.<\/p>\n\n\n\n

Almost every exhibitor BoardGameWire spoke with at this year’s event reported sales activity ranging from “very good” to “record-breaking”, while one mid-size publisher added that they were delighted at how smooth the organisation was, compared to logistical and set-up issues they had previously experienced at shows including Origins<\/a> and Spiel Essen<\/a>.<\/p>\n\n\n\n

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Tycoon Games CEO Dan Yarrington<\/figcaption><\/figure>\n\n\n\n

Dan Yarrington, the CEO of Everdell<\/a> publisher Tycoon Games<\/a>, had a small presence at the show for the first time this year as part of a shared booth, following a fact-finding trip to the event in 2025 – and told BoardGameWire his company would probably return with its own stand in 2027.<\/p>\n\n\n\n

He said, “At this level, at 40,000 plus people, and with the buying that we see… my impressions of the show were that, ‘Hey, this is actually a good show’. People are buying stuff, and it’s a different market. This is especially important in the global climate that we’re in, where people are less likely to travel to various other places.”<\/p>\n\n\n\n

Yarrington added that in addition to selling its existing titles, UKGE would likely act as a preview show for the publisher, with new releases more likely to appear at Gen Con and Spiel Essen to feed into the company’s fourth quarter.<\/p>\n\n\n\n

He said, “At this [UKGE] we had the Everdell Journeys<\/a> preview copy – it’s not even on Kickstarter yet<\/a>, so we can be like, ‘hey, come play it, and then tell us what you think’, we can adjust things, and then ‘hey, sign up for the Kickstarter’ – but Journeys won’t release till Gen Con [in 2027], so I think that’s what it’d be, a good process for us.”<\/p>\n\n\n\n

Other exhibitors planning to expand their UKGE presence next year after a successful show included small-scale UK publisher Minerva Tabletop Games<\/a>, which teamed up with three other members of the Playtest UK design group<\/a> this year to run a combined booth.<\/p>\n\n\n\n

Minerva founder Scott Lowe-James told BoardGameWire, “I don’t want to say this is definitely happening, but this was a test, and I think we could easily do like four or five times bigger than this”, citing Allplay<\/a>‘s large demo area and single shop front as a potential model to replicate.<\/p>\n\n\n\n

He added, “We’re all here already, and we’ve all got our own stands, but with that comes volunteers, accommodation costs, logistics. Whereas [by collaborating] we’re able to keep costs down, which is really important for one person, two person teams in being able to support each other where we need. And also we get greater exposure, so the rising tide lifts all boats.”<\/p>\n\n\n\n

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Scott Lowe-James, centre, with other members of Playtest UK at their UK Games Expo booth<\/figcaption><\/figure>\n\n\n\n

In terms of advising other smaller publishers thinking of attending future UKGEs, Lowe-James said, “I think if you can work with someone, then then do it. <\/p>\n\n\n\n

“[UKGE] has the great incentive of the starter stand, so you get a discounted rate, and that is good. But the leap up [from there] is quite a big one, especially if you are a first-time publisher, because not only does the rate increase, but the minimum size increases – and with that comes you need to find people to volunteer, and so other costs increase as well.<\/p>\n\n\n\n

“So if you’re able to, find people either with similar games or people that you know. The fact that we’ve been able to support each other, cover each other’s games, I think you also get that tighter bond.”<\/p>\n\n\n\n

He added, “Next year we could have, like, 15 different games across different themes and different ways to appeal to people. And I think it’s definitely the way forward.”<\/p>\n\n\n\n

James Naylor, the CEO of UK publisher Naylor Games<\/a> [a BoardGameWire sponsor], said that in addition to a good year for sales, it had was notable that more families and attendees relatively new the board games hobby were filling out the show floor each year.<\/p>\n\n\n\n

He told BoardGameWire, “I’m really glad to see that, actually, because there was a little bit of turn a couple of years ago where it felt like – maybe it’s just my perception – that perhaps the whole show was becoming more of a kind of ‘turbo nerd’ RPG show.<\/p>\n\n\n\n

“…maybe that’s just because that was peak of RPG popularity or something, and I’m glad to see instead it’s reaching out to a wider audience.<\/p>\n\n\n\n

“I want to see board games become more universal as a thing that people use to play face to face, away from screens. So, the more I see that wider audience, rather than just a very narrow hardcore, that’s better from my perspective.”<\/p>\n\n\n\n

That rise in awareness of UK Games Expo, and board games in general, has been noticeable too in the run-up to the event, with coverage by national broadcaster the BBC both prior to<\/a> and during the show<\/a> this year.<\/p>\n\n\n\n

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The open gaming and tournaments hall at the 2026 UK Games Expo<\/figcaption><\/figure>\n\n\n\n

Rob Trounce, trade marketing manager at UK board game retailer and distributor Zatu<\/a>, said a highlight of the show had been BBC Radio showcasing co-op dexterity game Yubibo<\/a> during its coverage.<\/p>\n\n\n\n

He said, “It was kind of a shock to us, and I think it shows UK Games Expo going more mainstream as well.<\/p>\n\n\n\n

“If it’s got the BBC and its radio channels talking about it, it shows that this isn’t just a space which is for us dyed-in-the-wool gamers anymore. It is for everyone, it is a mainstream thing.”<\/p>\n\n\n\n

UKGE director Richard Denning, who co-founded the show in 2007, joked on social media ahead of this year’s show that the event had grown into something that had “frankly got a bit out of hand”.<\/p>\n\n\n\n

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UK Games Expo co-founder Richard Denning<\/figcaption><\/figure>\n\n\n\n

The event has ballooned in size since the event first opening its doors in a Birmingham conference centre in 2007, attracting 900 excited gamers \u2013 a far cry from the 27,000 who attended Gen Con\u2019s 40th anniversary show later that year.<\/p>\n\n\n\n

Denning\u00a0previously told BoardGameWire<\/a>\u00a0that even at that embryonic stage, he hoped the show could go some way to recreating the atmosphere of big name events such as Gen Con and Essen Spiel, albeit in a much-reduced form.<\/p>\n\n\n\n

Speaking of plans for future shows, Denning told BoardGameWire there was still room for expansion in its current footprint, but added that the show may change things around next year in order to provide more space for events.<\/p>\n\n\n\n

He said, “It is expanding, and we are tight on event space – hence the possible need for more. We have about 500 events. I am amazed how many events US cons get. I think we still want to see that grow.”<\/p>\n\n\n\n

Addressing the show’s rapid growth, despite economic turbulence such as Covid-19, the impact of global conflicts and US tariff policy<\/a>, Denning added, “It’s certainly been a roller-coaster. Even earlier there was the credit crunch of 2008, of course. <\/p>\n\n\n\n

“I think whilst visitors may have smaller wallets at present they still want to attend events like UKGE. Folk will save for the weekend and set that a side as a treat to look forward to, I think.”<\/p>\n\n\n\n

For more stories like this direct to your email inbox, click here to sign up for BoardGameWire’s free email newsletter. \n\nAnd if you’ve found our reporting interesting or useful, please consider a paid subscription to help support our journalism!<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

The surging visitor numbers – up 64% in just three years – mean UK Games Expo is now pushing steadily towards the 70,000-plus attendance recorded by giant US tabletop convention Gen Con each year since 2023, and is more than two and a half times larger than last year’s Origins Game Fair.<\/p>\n","protected":false},"author":1,"featured_media":6685,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[2093,153,801,6,135,1757,2386,1421,2389,1419,370,802,2390,1770,121,65,152,2388],"class_list":["post-6562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-2093","tag-attendance","tag-birmingham","tag-board-game","tag-board-games","tag-dan-yarrington","tag-growth","tag-james-naylor","tag-minerva-tabletop-games","tag-naylor-games","tag-record","tag-richard-denning","tag-scott-lowe-james","tag-tycoon-games","tag-uk","tag-uk-games-expo","tag-ukge","tag-zatu"],"blocksy_meta":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/boardgamewire.com\/index.php\/wp-json\/wp\/v2\/posts\/6562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boardgamewire.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boardgamewire.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boardgamewire.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/boardgamewire.com\/index.php\/wp-json\/wp\/v2\/comments?post=6562"}],"version-history":[{"count":5,"href":"https:\/\/boardgamewire.com\/index.php\/wp-json\/wp\/v2\/posts\/6562\/revisions"}],"predecessor-version":[{"id":6690,"href":"https:\/\/boardgamewire.com\/index.php\/wp-json\/wp\/v2\/posts\/6562\/revisions\/6690"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boardgamewire.com\/index.php\/wp-json\/wp\/v2\/media\/6685"}],"wp:attachment":[{"href":"https:\/\/boardgamewire.com\/index.php\/wp-json\/wp\/v2\/media?parent=6562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boardgamewire.com\/index.php\/wp-json\/wp\/v2\/categories?post=6562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boardgamewire.com\/index.php\/wp-json\/wp\/v2\/tags?post=6562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}