Tag board games

BoardGameWire is one year old today – and we’ve had more than a quarter of a million readers!

I launched BoardGameWire exactly one year and a day ago, on a hunch that the industry had grown so large that there was a market for professionally written, business-focused news and features that just wasn’t being filled by other outlets. Hand on heart, I couldn’t have dreamed of the response. A trickle of readers in those first days and weeks grew to reach more than 278,000 unique users in the last 12 months - that’s about the attendance of four Gen Cons.

After 25 years in the board game industry, Z Man and Play to Z founder Zev Shlasinger just ran his first crowdfunding campaign. Here’s what he learned

Few people in the modern board game industry can boast a career as long and storied as Zev Shlasinger. After launching Z-Man Games 25 years ago, he found huge success bringing games such as Agricola to the US market - as well as signing one of the biggest board games of all time in 2008's Pandemic. After leaving his seven-year role as director of board games at Wizkids last June, Shlasinger wasted no time launching a new publishing house, Play to Z Games, and the company launched its first offering onto Kickstarter at the end of February - marking the first time Shlasinger had dipped his toes into crowdfunding. He tells BoardGameWire how he approached the campaign, lessons learned and what he plans to do next.

How board game maker The Op got 8 million TikTok views last month

In an industry where selling several thousand copies of a game can often be considered a success, getting eight million people to look at your products is something most publishers would bite your hand off to achieve. Board game media and marketing specialist Ray Billings, who has years of experience under her belt with companies including Czech Games Edition and Resonym, told BoardGameWire how her foray into TikTok since joining The Op five months ago has led to eye-watering engagement figures for the company - and explains how other publishers should be following suit.