“You can run a $1.5m campaign and end up with a net loss of $1m”: Why math, math, math has been key to Dux Somnium’s blossoming board game Kickstarters
Raising $1m in crowdfunding for a board game is no mean feat, even for veteran publishers with multiple campaigns under their belts. But high school sweethearts Dusty and Amy Droz managed just that last year on their first try, after more than 15,000 backers pledged funding to create Victorian-themed flower hunting game Botany. Amid juggling their wedding photograph business and managing their own lavender farm, Dusty spoke to BoardGameWire about how the lessons learned from their crowdfunding debut helped Dux Somnium score its second success in raising $550,000 for follow-up game La Fleur.