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“You can run a $1.5m campaign and end up with a net loss of $1m”: Why math, math, math has been key to Dux Somnium’s blossoming board game Kickstarters

Raising $1m in crowdfunding for a board game is no mean feat, even for veteran publishers with multiple campaigns under their belts. But high school sweethearts Dusty and Amy Droz managed just that last year on their first try, after more than 15,000 backers pledged funding to create Victorian-themed flower hunting game Botany. Amid juggling their wedding photograph business and managing their own lavender farm, Dusty spoke to BoardGameWire about how the lessons learned from their crowdfunding debut helped Dux Somnium score its second success in raising $550,000 for follow-up game La Fleur.

After 25 years in the board game industry, Z Man and Play to Z founder Zev Shlasinger just ran his first crowdfunding campaign. Here’s what he learned

Few people in the modern board game industry can boast a career as long and storied as Zev Shlasinger. After launching Z-Man Games 25 years ago, he found huge success bringing games such as Agricola to the US market - as well as signing one of the biggest board games of all time in 2008's Pandemic. After leaving his seven-year role as director of board games at Wizkids last June, Shlasinger wasted no time launching a new publishing house, Play to Z Games, and the company launched its first offering onto Kickstarter at the end of February - marking the first time Shlasinger had dipped his toes into crowdfunding. He tells BoardGameWire how he approached the campaign, lessons learned and what he plans to do next.