Tag marketing

People moves: Ross Thompson leaves Asmodee’s Atomic Mass Games; Druid City Games brings in ex-Incredible Dream marketing director Ilya Ushakov; Ross Connell joins Mantic from North Star Games

A trio of comings and goings from the board game industry for the year so far - if you have news of a new role, hire or job change within the industry that you'd like mentioned on BoardGameWire, please send an email with the details to the editor, Mike Didymus-True, on mike@boardgamewire.com

Launching a board game YouTube channel in 2025: tariff impact, side gigs and getting back in the saddle

Part 2 of our ongoing series exploring the trials and tribulations of launching a board game-focused YouTube channel in 2025. JC Wollslager is now seven months into his attempt to “flip the script” on How To Play videos with his channel How To Teach, which he believes fills an underexplored niche in the industry. But the chaotic US tariffs situation is affecting more than just publishers and manufacturers - and in this edition JC details the impact on his fledgling channel, his mental health, and what the future holds for the project.

“You can run a $1.5m campaign and end up with a net loss of $1m”: Why math, math, math has been key to Dux Somnium’s blossoming board game Kickstarters

Raising $1m in crowdfunding for a board game is no mean feat, even for veteran publishers with multiple campaigns under their belts. But high school sweethearts Dusty and Amy Droz managed just that last year on their first try, after more than 15,000 backers pledged funding to create Victorian-themed flower hunting game Botany. Amid juggling their wedding photograph business and managing their own lavender farm, Dusty spoke to BoardGameWire about how the lessons learned from their crowdfunding debut helped Dux Somnium score its second success in raising $550,000 for follow-up game La Fleur.