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Marketing on BGG “has been very much hit or miss, especially lately”: Mindclash Games’ CEO on effective marketing, crowdfunding’s rocky patch and the ‘smoke and mirrors’ of stretch goals
Mindclash Games has made a name for itself as a Kickstarter-focused heavy board games expert since the launch of debut title Trickerion on the crowdfunding service in 2015. BoardGameWire spoke to CEO Viktor Peter about the company's changing approach, its recent use of Gamefound rather than Kickstarter, and how some avenues for marketing its games are not proving as lucrative as in the past.