Discord community management platform Levellr raises $1.75m of funding, plans Reddit integration
Discord community management platform Levellr has raised $1.75m of funding from a clutch of venture capital firms and games industry executives.
The company’s software aims to provide community managers with data captured from Discord server users, covering areas such as engagement and user sentiment, as well as offering moderation and e-commerce tools.
Discord has become an increasingly important part of the board game industry ecosystem in recent years, with the instant messaging platform providing publishers with a streamlined way of running marketing and customer support services with fans of their games.
The messaging platform now has more than 200 million monthly users – largely gamers – with the vast majority aged between 16 and 34.
The new funding round for Levellr was backed by investors including Fuel Ventures and senior execs from League of Legends developer Riot Games, Amazon and digital marketing specialist SuperAwesome.
Levellr said the funding would help the business scale with increased demand for its services, and added that it plans to add Reddit integration to its service in 2025.
A statement from Levellr CEO and co-founder Tom Gayner said, “When we launched Levellr, we saw a common challenge: while brands had thriving communities on platforms like Discord, they struggled to measure the real value of these spaces.
“Questions like ‘How much playtime are we driving?’ and ‘What is the true dollar value of our community engagement?’ often went unanswered.
“Levellr was built to change that. Our software integrates directly into community platforms like Discord and Telegram, capturing billions of data points that deliver insights on everything from engagement to sentiment.
“With Levellr, brands gain clear visibility into how community members contribute to the bottom line, allowing them to turn engagement into business intelligence.
“For example, our data shows that a Discord user can be six times more valuable than a non-Discord user – proof of the untapped potential these communities hold.
“Our vision is to support a world where communities are central to a brand’s growth strategy. We believe that building with fans, not just for them, is the way forward, and we’re here to help brands create spaces where community members feel actively engaged and appreciated.”
