MyMiniFactory marketing head leaves to launch growth agency for tabletop publishers

Tabletop Growth Partners will primarily target the TTRPG and wargaming sectors with marketing, digital growth and business development services.

Tabletop Growth Partners will primarily target the TTRPG and wargaming sectors with marketing, digital growth and business development services.

The deal provides a new source of players for a game which is already closing in on 20 million physical copies sold, a CGE spokesperson told BoardGameWire, adding that "the branding benefits and opportunity to reach a new audience" were important to the publisher.

Game Store Day, GAMA's annual initiative aimed at getting more people into local game stores to play, shop and take part in events, is growing for its second year after retailers and publishers were given substantially more time to prepare than for its debut.

Horesca wants to re-establish tabletop gaming as a "vibrant part" of Luxembourg’s hospitality culture, harking back to the popularity of trick-taking games such as Whist and Belote in the 19th and early 20th century.

Loups-Garous attracted more than two million viewers for its launch in 2024 - the best ever launch for a new Canal+ creation at the time - with the Zygomatic-published social deduction game turned into a life-sized competition in which contestants take on the roles of villagers and werewolves.

Mori's recent designs include As d’Or winner Toy Battle, Spiel des Jahres nominee Captain Flip and historical titles Battalion: War of the Ancients and Battlefields of the Napoleonic Wars.

The Arclight Games title is a reworking of Hayashi's 2022 Japanese release of the same name, with Barrage and Darwin's Journey co-designer Simone Luciani acting as a developer for the new version.

ACD has added the Lviv-based publisher's debut title Aridnyk and upcoming George Orwell-inspired game 1984: Unperson to its extensive catalogue, a year after the first title's $132,000 Kickstarter success.

Game line manager Auguste Lecoeur told BoardGameWire, "As soon as the game's prototype was shown to us and signed, it became an internal priority, with resources and manpower being redirected from other projects."

Pandasaurus CEO Nathan McNair told BoardGameWire, "What we found is a way to more economically attend the show, get some marketing done, sell games to players, make sure we are demoing games and getting the meetings we need without having to spend €50,000 or more on the show itself."