Gen Con 2024: The view from the booths

BoardGameWire spoke to a string of publishers who ran booths at this year's record-breaking Gen Con event, to get the inside track on highs, lows, opportunities and challenges at the show. Those responses were far more than we were able to use in our headline article - Gen Con celebrates record 71,000 attendance after event sells out for first time in history - so we've collected their views in their totality on this year's event here.

“A lot of luck and many contacts”: How small Swiss publisher Treecer tackled pitching Microsoft to create the Zoo Tycoon board game

Approaching large companies to use their IP in board games can be a daunting task - and they don't come much bigger than $3tn computing giant Microsoft. That didn't put off two-person Swiss board game publisher Treecer, though, whose successful pitch ended up with more than 5,000 backers committing about $600,000 to the Zoo Tycoon: The Board Game Kickstarter. Treecer co-founder Marc Dür took time out from managing the crowdfund for the game's New Shores expansion - which has raised almost $500,000 itself so far - to tell BoardGameWire how his company went about securing the licence, how their approach to crowdfunding has changed over the years, and lessons they learned from the original Zoo Tycoon campaign.