The veteran card game has been on a tear over the past four years, evolving from parent company Hasbro's first $1bn-brand into the toy and entertainment giant's primary source of growth.
Hasbro said it identified "unauthorized access" to the company's network on March 28, but believes that access has been "contained" - adding that Magic's shipments and release cadence had continued unaffected.
Magic's record-breaking year was capped off by a storming fourth quarter, which saw revenues from the game up 141% compared to Q4 2024 on the strength of the Avatar: The Last Airbender and Final Fantasy releases.
Magic: The Gathering and Dungeons & Dragons owner Hasbro lost more than $1bn in the final quarter of 2023, as huge expenses associated with selling its eOne film and TV business far outweighed growth from its Wizards of the Coast and digital gaming segments.
Hasbro, the toy and game giant that owns Magic: The Gathering and Dungeons and Dragons studio Wizards of the Coast, is slashing another 1,100 jobs as ongoing macroeconomic concerns eat into consumer demand.
High demand for Hasbro's February Magic: The Gathering release, Phyrexia: All Will Be One, helped propel the gaming giant to a profitable first quarter despite weaker sales from its toys segment.
