Tag publisher

“A lot of luck and many contacts”: How small Swiss publisher Treecer tackled pitching Microsoft to create the Zoo Tycoon board game

Approaching large companies to use their IP in board games can be a daunting task - and they don't come much bigger than $3tn computing giant Microsoft. That didn't put off two-person Swiss board game publisher Treecer, though, whose successful pitch ended up with more than 5,000 backers committing about $600,000 to the Zoo Tycoon: The Board Game Kickstarter. Treecer co-founder Marc Dür took time out from managing the crowdfund for the game's New Shores expansion - which has raised almost $500,000 itself so far - to tell BoardGameWire how his company went about securing the licence, how their approach to crowdfunding has changed over the years, and lessons they learned from the original Zoo Tycoon campaign.

“The ride here wasn’t without its bumps:” Heat: Pedal to the Metal co-designer Asger Harding Granerud on his journey from board game distributor and retailer to BGG Top 40 designer

Heat: Pedal to the Metal co-designer Asger Harding Granerud has completed a full lap of the board game industry since he began designing games just over a decade ago, having launched a distributor, retail shop and design studio in addition to seeing his motor racing co-design accelerate into the BoardGameGeek Top 40. Granerud sat down with BoardGameWire to discuss his learning curve as a designer and publisher, the challenges of running a three-person indie studio, and how to avoid common pitfalls in bringing your game to market.

How board game maker The Op got 8 million TikTok views last month

In an industry where selling several thousand copies of a game can often be considered a success, getting eight million people to look at your products is something most publishers would bite your hand off to achieve. Board game media and marketing specialist Ray Billings, who has years of experience under her belt with companies including Czech Games Edition and Resonym, told BoardGameWire how her foray into TikTok since joining The Op five months ago has led to eye-watering engagement figures for the company - and explains how other publishers should be following suit.