Tag tabletop

BoardGameWire is one year old today – and we’ve had more than a quarter of a million readers!

I launched BoardGameWire exactly one year and a day ago, on a hunch that the industry had grown so large that there was a market for professionally written, business-focused news and features that just wasn’t being filled by other outlets. Hand on heart, I couldn’t have dreamed of the response. A trickle of readers in those first days and weeks grew to reach more than 278,000 unique users in the last 12 months - that’s about the attendance of four Gen Cons.

How board game maker The Op got 8 million TikTok views last month

In an industry where selling several thousand copies of a game can often be considered a success, getting eight million people to look at your products is something most publishers would bite your hand off to achieve. Board game media and marketing specialist Ray Billings, who has years of experience under her belt with companies including Czech Games Edition and Resonym, told BoardGameWire how her foray into TikTok since joining The Op five months ago has led to eye-watering engagement figures for the company - and explains how other publishers should be following suit.