“Reality has definitely exceeded our expectations”: Board game awards magnet SETI rockets past 100,000 sales

Tomáš Holek’s space exploration eurogame SETI has surged past 100,000 copies sold, following a triumphant 2025 in which it cleaned up across a string of major board game awards.

SETI publisher Czech Games Edition told BoardGameWire it had ordered bigger than usual, more frequent print runs than it initially planned for the Spiel 2024 release, after the title picked up early widespread praise from reviewers and impressed visitors at gaming conventions across last year.

That swell of interest translated to a rash of awards, including heavy game of the year and best thematic game in the Golden Geeks – voted on by BoardGameGeek users – and a trio of wins at last year’s Dice Tower Awards, where it was named game of the year and best strategy game, while designer Tomáš Holek was named best new designer.

CGE said, “We knew the game was good. But the reality has definitely exceeded our expectations.”

It added that the speed at which SETI became popular was comparable to its 2020 release and fellow multi-award winner Lost Ruins of Arnak, with SETI’s sales numbers “much higher than for our other recent heavy game releases” such as the well-received Kutná Hora and Deal With the Devil.

Asked whether the high-profile awards success across 2025 was a big contributor to SETI’s sales performance, a CGE spokesperson said, “This is very hard to evaluate, especially with the number of awards SETI has won.

“There probably wasn’t a noticeable bump thanks to a particular award, but they definitely help bring more eyes to the game. Awards like Golden Geek or The Dice Tower Awards help guide the community to what games are worth checking out, and that leads to increased sales.

“But oftentimes, those awards come when the game is already popular. There might be more noticeable bumps in region-based awards, though, as we’ve seen with Kutná Hora: The City of Silver after winning the French As d’Or.”

SETI’s rapid success is striking following a year which has seen many publishers pivoting to smaller box titles over more heavyweight designs, as a response to economic factors such as US tariff volatility, as well as gamers having less money to spend due to inflation and general cost of living struggles.

CGE told BoardGameWire the colossal success of its 2015 release Codenames had been critical in putting the Prague-headquartered publisher in a financial position where it can take a chance on heavy titles like SETI from previously unpublished designers.

Codenames had sold more than 16 million copies as of May last year, has been translated into more than 45 languages, and has just undergone a relaunch with new art, packaging, a re-tuned word selection and simplified rulebook, with CGE looking to keep the evergreen title flying off shop shelves.

The CGE spokesperson said, “We can now experiment more than in the past. However, we’ve also made quite smart decisions overall and chose really strong titles recently (Arnak, SETI) – and we’ve built a really strong position on the market throughout the years.”

They continued, “SETI’s success is a combination of theme, art, and game design. When we showed the game at UK Games Expo, people geeked out seeing various projects.

“That’s where a good part of SETI’s success lies – the inspiration in real science and space exploration. It’s hard to find a chunky space-themed game that would be more grounded in reality, while also being visually stunning.

“The beautiful art is not only on the box, but also on the board, cards, and other components. On top of that, the innovative spinning board always manages to draw attention.”

They added that they believed the game “scratched an itch” for fans of successful games like Terraforming Mars, providing a heavy strategy title with gameplay that “can be explained in a digestible manner, making the game quite accessible”.

They added, “Players also often think about how they’ll approach it differently when they play again. Because of this, SETI gets to the table more often than some heavier titles. Players feel like there are truly more ways to explore the galaxy.

“When the game is played more often, it reaches more people, and it gets organic lift through discussions on forums, groups, etc. This also leads to more favorable reviews and posts on BGG, where SETI has quickly climbed the charts over the last year.”

SETI is currently ranked in 16th place across all of the board games on BGG, ahead of perennial and long-time successes such as 7 Wonders Duel, Concordia and Root.

The title is CGE’s highest-ranked game, above Through the Ages: A New Story of Civilization (18th), Lost Ruins of Arnak (30th) and Codenames (162nd, although it is ranked 6th in the party games sub-category).

CGE’s 2026 release slate revealed to date includes Drillers, from first-time designer Roman Bednář and Project L co-creator Adam Španěl, as well as a Critical Role-themed co-op reworking of Codenames and several Codenames expansion packs, focused on themes such as sci-fi, fairy tales and ‘cute critters’.