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“Our attempts to do things ‘different from the others’ came back to bite us”: Plaid Hat’s Colby Dauch on The Monolith’s Kickstarter failure and rapid turnaround
Plaid Hat Games launched its Kickstarter for The Monolith in June with a trio of successful crowdfunding campaigns under its belt - only to pull the project three days after launch when pledges unexpectedly ground to a halt. In this first-person piece for BoardGameWire, Plaid Hat founder and CEO Colby Dauch explains why The Monolith exposed flaws that Plaid Hat’s previous campaigns had masked, what the publisher believes it got wrong, and why the changes made for its rapid relaunch appear to be working.