How board game maker The Op got 8 million TikTok views last month

In an industry where selling several thousand copies of a game can often be considered a success, getting eight million people to look at your products is something most publishers would bite your hand off to achieve. Board game media and marketing specialist Ray Billings, who has years of experience under her belt with companies including Czech Games Edition and Resonym, told BoardGameWire how her foray into TikTok since joining The Op five months ago has led to eye-watering engagement figures for the company - and explains how other publishers should be following suit.

Marketing on BGG “has been very much hit or miss, especially lately”: Mindclash Games’ CEO on effective marketing, crowdfunding’s rocky patch and the ‘smoke and mirrors’ of stretch goals

Mindclash Games has made a name for itself as a Kickstarter-focused heavy board games expert since the launch of debut title Trickerion on the crowdfunding service in 2015. BoardGameWire spoke to CEO Viktor Peter about the company's changing approach, its recent use of Gamefound rather than Kickstarter, and how some avenues for marketing its games are not proving as lucrative as in the past.